The Rise of SUVs in India
The Rise of SUVs in India
The SUV (Sport Utility Vehicle) segment has witnessed remarkable growth in India over the past decade. Once considered a niche market, SUVs have become increasingly popular among Indian consumers due to their versatility, spaciousness, and perceived safety. Several factors contribute to the rise of SUVs in India:
Changing Consumer Preferences: Indian consumers are increasingly favoring larger vehicles that offer more space and comfort, especially for families. SUVs provide ample legroom, luggage capacity, and a commanding driving position, making them appealing for both city driving and long road trips.
Urbanization and Infrastructure Development: Rapid urbanization and the development of better road infrastructure have made it easier for consumers to own and drive SUVs. Improved road conditions allow for a more comfortable experience in larger vehicles, making SUVs a practical choice for many.
Diverse Range of Options: The Indian automotive market has seen a surge in…